Thursday, 1 September 2011

The purpose of posters in the marketing of film

Film posters are used to advertise a film to the public. They are released a few months before the film is due for release. They usually include an image and text conveying the genre and tone of the film. For example there was 20 posters released for Harry Potter: The Deathly Hallows Part 2 to help build up anticipation up until the release. They normally include the date of release, the directors name and production company and the names of actors. Usually if actors starring in a film are popular then the name will be included to make the audience more likely to want to see the film if they like that particular actor. Posters are available to buy and are sometimes collected. They are displayed in most city centres and on the side of bus stops and billboards.