"The Ring" film trailer goes straight into telling the audience the main storyline of the film saying "There is a videotape, If you watch it, In seven days, You die". This would give the audience more of a urge to want to watch the whole film to see how and why you die in seven days and the story behind it. After the text is shown a jump cut is used and from there the trailer is quick and jumpy.
To begin with the music used is the typical slow paced spooky music to create suspense but it then turns to a more, faster track with bits of speech from the actual film added throughout.
Throughout the trailer a glowing ring is shown on a black background which relates to the film name and also the ringing of the phone.
The "Grave Encounters" trailer is based on "real footage" filmed at one of the most haunted buildings in america. These type of films, another example being "paranormal activity" trys to convince the audience that the footage is real and that paranormal activity actually goes on.
The trailer shows fair amounts of text throughout to guide the audience through the storyline and show ratings given by reviewers to gain popularity and entice the audience to watch the film and see if it is true. Jump cuts, shouts and screams make the trailer jumpy and is guarenteed to frighten the audience watching.
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