A station identification (Ident) is used by television networks or film production companies to immediately distinguish that it is from a certain film production company or network. This may be to satisfy requirements of licensing authorities, a form of branding or a combination of both. As such it is closely related to production logos used in television and cinema, alike. An ident is usually shown at the beginning of a film so the audience are fully aware who the film has come from throughout the film.
The six most popular production companys all have their own idents that are known worldwide. These are WaltDisney, Paramount, Warner Bros, 20th Century Fox, Universal and Columbia.
You can watch these here: "Big Six Idents"
"These six videos are some of the most ubiquitous examples of entertainment branding found in popular culture. They come from the “big six” studios and preface the vast majority of films produced, and all have one thing in common.. unusally epic and grandiose imagery that only the film industry could get away with using.
The histories behind these stately logos are as interesting as some of the movies they precede: Paramount’s mountain logo for example is the oldest surviving studio emblem dating back to 1912, and is believed to be based upon Ben Lomond Mountain in Utah, although Peru’s Artesonraju is a closer fit.
While Columbia’s torch carrying lady dates back to 1924, the most recent incarnation is not as some thought modelled by Annette Benning, but actually the much more unassuming Jenny Joseph, a mother of two from Houston.
And the iconic Art Deco monument that 20 Century Fox uses as a logo was developed in 1935, and received a series of revisions before being standardised in 1994 with CGI, but only after a failed attempt to actually build a live action version of the monument."






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